NIIT India

Back
July 15, 2024

Launch Your Digital Marketing Career: 3 Essential Skills to Learn After 12th

Digital marketing has become an indispensable part of today’s business landscape. As more companies shift their focus online, professionals with expertise in this field are in high demand. Whether you’re a recent high school graduate or someone looking to switch careers, digital marketing offers a promising path. In this article, we’ll explore the essential skills for digital marketing after 12th and highlight the best digital marketing certification programs.

Table of Contents:

  • Why Digital Marketing after 12th?
  • Essential Skills to Learn
  • The Most Upskilling Programs
  • Conclusion

Why Digital Marketing after 12th?

  1. Thriving Industry: Digital marketing is the future. It encompasses various strategies, from email marketing to social media campaigns, making it a dynamic and ever-evolving field.
  2. Global Reach: With the rise of e-commerce and online services, businesses need skilled digital marketers to connect with wider audiences worldwide.
  3. Career Opportunities: A career in digital marketing opens doors to roles like SEO specialist, content marketer, social media manager, and more.

Essential Skills to Learn

  1. SEO (Search Engine Optimization): Understand how search engines work, optimize content, and improve website rankings. SEO drives organic traffic and visibility.
  2. Content Marketing: Create valuable, relevant content that engages and educates your audience. Learn about blog writing, video marketing, and storytelling.
  3. Social Media Management: Master platforms like Facebook, Instagram, and LinkedIn. Learn to create compelling posts, run ads, and analyze performance.

The Most Upskilling Programs

1. Digital Marketing with GenAI Advanced Program from NIIT

The Digital Marketing with GenAI Advanced Program from NIIT is a 23-week advanced digital marketing certification course that covers the fundamentals and applications of digital marketing with generative AI.

Course content and Highlights:

  • Digital marketing Fundamentals
  • Social media & Influencer Marketing
  • Paid social media marketing
  • The Google advertising ecosystem, programmatic media, and CTV
  • Google Analytics, Campaign Management & Reporting
  • Email Marketing, and CRM
  • Amazon Advertising
  • Capstone Project
  • Live mentor-led online lectures
  • Course materials, videos, quizzes, assignments, and projects
  • Industry Projects
  • Guidance from Experts
  • Certification and Accreditation from NIIT and StackRoute
  • Placement Support

2. HubSpot Content Marketing Certification

This certification program by HubSpot focuses on content marketing strategies essential for attracting and retaining customers.

Course Content:

  • Content creation, SEO, and blog strategy
  • Develop content plans, create compelling content, and measure success
  • Endorsed by top marketing professionals and content creators
  • Approximately 6 hours of content – self-paced learning
  • Earn a certification from HubSpot

Conclusion

Embarking on a career in digital marketing after completing your 12th grade offers a wealth of opportunities in a rapidly growing and evolving industry. The skills in SEO, content marketing, and social media management are not only essential but also provide a solid foundation for a successful career in this field. As businesses continue to prioritize their online presence, the demand for skilled digital marketers will only increase. 

By acquiring these skills and obtaining the best digital marketing certifications, you can position yourself as a valuable asset in the digital marketing landscape, ready to take on diverse and dynamic roles. Whether you aim to join a company or start your own venture, the knowledge and expertise gained will pave the way for a promising and fulfilling career in digital marketing.

Blog

Begin your journey here