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June 17, 2024

3 Hot Social Media Marketing Trends You Can’t Ignore in 2024

Maintaining a competitive advantage in social media marketing is essential to achieving success in this field, since it is always evolving. Because of the constant change in digital environments, marketers need to adopt new tactics and technologies. These are three trends that every marketer needs to be aware of, and we will discuss them in this article.

Table of Contents

  • 3 Hot Social Media Marketing Trends
  • The Most Upskilling Programs
  • Conclusion

3 Hot Social Media Marketing Trends

1. Video Dominance

The world of social media is becoming dominated by viral video content. TikTok, Instagram Reels, and YouTube Shorts are examples of platforms that are boosting engagement via the use of short films that are compelling. Considering the use of video as part of your marketing plan is something you should do. 

The usage of video may increase the exposure of your business and connect with your audience. This can be accomplished via the use of behind-the-scenes glances, product demonstrations, or user-generated material.

2. Social Commerce

The lines between social media and e-commerce are blurring. Social commerce allows users to shop directly within platforms like Instagram, Facebook, and Pinterest. Brands can create shoppable posts, tag products, and even integrate checkout options. Social media marketing courses with certificates can help you navigate this intersection and optimize your sales funnel.

3. Personalization and AI

The use of AI is revolutionizing the field of social media marketing. Enhancing user experiences, AI-powered chatbots and personalized suggestions. Get your hands on chatbots, data analysis, and personalized content creation certifications in AI-driven marketing. Let us not forget that better customer connections are built via personalized encounters.

The Most Upskilling Programs

1. Digital Marketing with GenAI Advanced Program from NIIT

The Digital Marketing with GenAI Advanced Program from NIIT is a 17-week advanced digital marketing course that covers the fundamentals and applications of digital marketing, generative AI, and full stack development. 

Course content and Highlights:

  • Digital marketing Fundamentals
  • Social media & Influencer Marketing
  • Paid social media marketing
  • The Google advertising ecosystem, programmatic media, and CTV
  • Google Analytics, Campaign Management & Reporting
  • Email Marketing, and CRM
  • Amazon Advertising
  • Capstone Project
  • Live mentor-led online lectures
  • Course materials, videos, quizzes, assignments, and projects
  • Industry Projects
  • Guidance from Experts
  • Certification and Accreditation from NIIT and StackRoute
  • Placement Support

2. Google Digital Marketing & E-commerce Certificate:

This is a professional certificate program from Google that prepares you for entry-level digital marketing or e-commerce jobs. 

Course Content:

  • Marketing tools like Google Ads, Analytics, Mailchimp, Shopify, Hootsuite
  • Attract customers, sell products, measure results
  • Endorsed by advertising industry leaders (4A’s, AAF)
  • 3-6 month duration, <10 hours/week – flexible schedule
  • Earn a certificate of completion from Google

Conclusion

It is necessary to devote some of your time to pursuing a Google certified digital marketing course. These qualifications will not only help you improve your talents, but they will also make you a more appealing prospect in the area of digital marketing.

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